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AS NEA: Adverts

Advert Progress Before the closure of schools due to the coronavirus outbreak, I managed to finish both of my adverts as well as gain feedback from my teacher on how to improve them.  From the feedback, I added colour correction throughout the advert, first I increased saturation to improve consistency and brighten up some of the clips. This is because the clips were taken from many different venues where some were darker than others. Next I adjusted colour correction in the second advert to add more blues and give an impression of sadness, this helps portray the main characters disappointment as he learns he is injured which could affect his chance of getting drafted.  Overall I think both of my adverts turned out how I wanted them too and I think I used my use of editing skills and effects to create a good flow to both adverts. I am also happy with how I  portrayed the main character as I think the talking heads from him and his 'coach' showed him as highly skilled
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AS NEA task first ideas

First ideas     NBA draft concept My s eries would follow the lead up to the NBA draft. It would focus on one main character training and performing before the draft Will show obstacles they have to overcome such as fights or injuries. settings; sports hall, away venues, interview room  contains interviews from a coach 2 part series first one shows him playing well  second one shows him getting injured and suspense whether he will get drafted or not
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AS lighting practise Task

Lighting Cameras will adjust to changing light in auto focus Use aperture settings Time of shoot in day Changes in natural light can impact continuity  Time of day you wish to depict 3 point fill lighting Back Light Key light Fill light Chiaroscuro Lighting Harsh Lighting Creates extreme contrast  Creates shadows Common in dramas and horrors High Key Lighting  Harsh bright lights  reduces contrast White washed, clean look Low key lighting Creates shadows and contrast Used to create atmosphere Back lighting Scene directly lit from behind focus Usually natural Natural Lighting Any natural lighting
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Research into codes and conventions of reality TV

Reality TV Codes Technical - examples would include shot reverse shot and 'fly on the wall' cinematography Character - there a certain character types that are present in reality TV such as rebellion/success Narrative - for example story of adversity  Cultural - language, slang, local brands and shops L.I.A.R Media Language - Sound, editing, , misc en scene and shot types Institutions - how it is produced as well as how/where it was released  Audience - who the show could potentially appeal to, target audiences Representation - social groups, different people and areas The Mighty Redcar, BBC2 Voice over as well as dialogue , tag line, branding, range of shots and angles, appropriate music, shows different characters and personalities. Could be aimed at people from small towns, young as well as adults  as they can relate to characters. Maybe tries to make people feel empathy for characters /town. We can infer from cutaways shots and others that it is no
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Cereal advert

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Cereal advert The task was to create a tv advert for a health related cereal brand to appeal to a health conscious consumer. I used a range of camera shots and angles ranging from extreme close ups to long shots in different environments. I used my skills from camera shots to direct where the camera should be and what movement should be made.  I also utilised sound as the advert contains a soundtrack as well as a voice over and sound affects. The advert was also made to suit the target audience with a tagline to go with it 'A break bar for ballers'.
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What a surprise

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What a surprise Our task was to create a 30 second piece where someone is given something that changes their emotion. I developed skills such as filming using different shot types and directing where the camera should be and what effect that could show. The use of music and voice to contribute to the overall piece. We also used techniques such as a graphic matches and action matches to make a smooth and clean looking video.
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Kitchen nightmares trailer task

In this task we had to cut down hour long footage of a kitchen nightmares down to a one minute trailer for the episode, including the main events and branding. Without giving away what happens in the episode we had to add small clips together to make the tallier exciting a make the viewer want to watch the episode. I used transitions to make the cuts smoother and better looking. Kitchen Nightmares Trailer
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